Creative Collaboration Work

PaigeWitte.com

I led the end-to-end design and development of PaigeWitte.com, crafting a cohesive and visually compelling digital presence that authentically reflects the brand’s ethos of warmth, creativity, and place-based storytelling. My work began with building a strong website architecture that prioritizes intuitive navigation and user experience, while also expressing the visual language and aesthetic sensibility of the brand. I produced and directed all visual content for the site, including a series of professional lifestyle and interior photographs that showcase the property and its personality in a way that resonates with both short-term guests and the broader creative community.

A key feature of the site is the integration of the Airbnb listing for 3rd Street Retreat — a thoughtfully restored and styled vacation rental and small-scale event venue located in the heart of Newberg, Oregon, the gateway to Willamette Valley wine country. I strategically designed this integration to drive bookings while seamlessly aligning with the site's broader narrative. The website functions as both a storytelling platform and a conversion tool, effectively bridging hospitality and creative brand building.

As part of the launch, I also helped conceive and execute a weekend-long experiential marketing event that brought the brand to life in a tangible way. This immersive experience was designed to introduce the property to the community and key collaborators, and to generate buzz both locally and online. I played a central role in curating this multi-day activation, collaborating with a collective of botanical artists and creatives to offer hands-on workshops in floral design, natural dyeing, and slow craft. Throughout the space, I styled vignettes featuring local ceramics, artwork, and artisan-made goods — reinforcing the home’s design ethos and regional roots. My responsibilities extended to event production and guest experience design, ensuring that every touchpoint felt intentional and aligned with the brand's values.

I also led social media marketing efforts surrounding the launch. This included developing a content strategy, producing a range of visual and written assets, and overseeing rollout across platforms before, during, and after the event. I created an editorial voice that matched the warmth and charm of the property, and crafted stories that celebrated not only the home itself, but the creative ecosystem around it — from local makers to visiting guests. My goal was to create an engaged digital community around the space, and to sustain momentum beyond the launch weekend.

To further enhance the guest experience, I created a custom digital and print guidebook for 3rd Street Retreat. This guide was thoughtfully designed and curated, featuring handpicked recommendations for nearby wineries, restaurants, nature spots, and hidden local gems that reflect the spirit of the region. More than a list of places, the guide offers guests a narrative-driven invitation to explore and connect with Newberg and the greater Willamette Valley like locals.

This multifaceted project brought together and showcased a wide range of my professional capabilities — including creative direction, brand strategy, content creation, event curation, hospitality marketing, photography, and community engagement. PaigeWitte.com is not just a website; it’s a holistic brand and hospitality experience that I was proud to shape from concept to launch.